DRAMATIC

The dramatic style is an expressive, striking aesthetic built on bold silhouettes, sharp lines and looks that command attention. It is fashion of the 'statement': structured shoulders, sharp geometric shapes, long elongated lines, contrasting combinations, monochrome or saturated colours, and large expressive accessories. The dramatic style is not afraid to be noticed — it creates a strong, confident and slightly theatrical look in which every detail works towards effect. The aesthetic is akin to the notion of the 'dramatic' type in style systems (such as the Kibbe system), which emphasise elongated proportions, sharp features and a monumental quality. The dramatic style draws on the runway, the avant-garde and evening fashion, and its chief weapon is an architectural cut and expressiveness rather than decoration. It is chosen by those who want a look to sound loud and be remembered. The dramatic style is an aesthetic of strength, character and stage presence, in which clarity of form and boldness create a vivid, unforgettable impression.