FUTURISM

Futurism is a bold, technological style inspired by visions of the future, space and scientific progress. Its marks: metallic and 'space' fabrics, vinyl and synthetic materials, gloss, holographic surfaces, clean geometric forms, unusual constructions, a silvery and neon palette. As early as 1914 the Italian Futurist Giacomo Balla was designing 'antineutral' clothing, but futurism entered mainstream fashion in the 1960s (Pierre Cardin, Paco Rabanne, André Courrèges) on the wave of fascination with space flight — with its dresses of metal plates and 'lunar' silhouettes. Futurism experiments with materials and form, placing innovation above tradition. This style is associated with progress, boldness and a fantasy of tomorrow. It returns regularly whenever fashion needs a dose of technological, 'otherworldly' aesthetic.