GLAMOUR

Glamour is a style of luxury, sparkle and showy, cinematic beauty. It was born of the aesthetic of Hollywood's 'golden age' of the 1930s–50s, when screen stars embodied the ideal of unattainable chic: floor-length satin gowns, fur, jewels, perfect make-up and hair. A glamorous look is always about effect: shimmering fabrics, deep necklines, high heels, the glitter of sequins and rhinestones. It is a style of the evening outing, the red carpet and special occasions, meant to captivate and emphasise status. Glamour is not afraid to be noticeable or even excessive — that is its essence. It is associated with femininity, sensuality and that carefully constructed perfection behind which stands a whole beauty industry.