HIPPIE

Hippie is a style that grew out of the counterculture movement of the 1960s–70s as clothing-manifesto of peace, freedom, love and protest against consumerism and wars. Its aesthetic: free, unstructured cut, natural fabrics, psychedelic and ethnic prints, tie-dye, flares, fringe, flowers, large handmade ornaments and layering. Hippies rejected fashion as an industry, preferring homemade, second-hand and ethnic clothing gathered from various cultures. This style celebrated naturalness, individuality and spirituality rather than status. Hippie strongly influenced fashion and gave rise to modern boho. It still returns as a symbol of freedom, anti-consumerism and the romantic dream of a life in harmony with nature.