KEYCHAIN

A keychain is a small decorative pendant attached to keys, a bag, a backpack or a wallet. Originally a purely practical object (to avoid losing keys and to find them easily), the keychain turned into a fashion, personalised accessory too. Large, striking pendant charms on luxury bags became especially popular — fur pompoms, leather figures, metal charms with logos — that adorn and 'enliven' a bag, adding a playful, individual character (a trend once set by the house of Fendi with its 'monsters'). A keychain reflects the owner's taste and mood. A keychain is a small decorative pendant for keys or a bag, in which a practical origin combines with the role of a fashion, personalised accent that adorns and 'enlivens' an accessory, reflecting the playful, individual character of the owner.