Minimalism

Minimalism is a style built on the principle 'less is more': clean lines, spare silhouettes, a restrained neutral palette and a complete rejection of excess ornament. Minimalism entered fashion powerfully in the 1990s (Calvin Klein, Jil Sander, Helmut Lang) as an answer to the excess of the previous decade. Here the essence is the quality of the fabric, an impeccable cut and proportion, not prints or trimmings. A minimalist wardrobe is a set of considered basics that combine easily and do not date with the seasons. This style demands particular discipline: when there is no décor, every detail, seam and fit must be perfect. Minimalism is associated with intelligence, calm and timeless elegance.