Preppy

Preppy is a tidy, conservative-youthful style originating in the aesthetic of students at prestigious American preparatory schools and Ivy League universities (hence the name). Its marks: polo shirts, trenches, cable-knit sweaters, tartan skirts, crested blazers, loafers, striped and checked patterns, a restrained palette. Preppy combines neatness, the classic and effortless sportiness into a 'proper', well-groomed look that hints at a good education and means. The style was popularised by brands such as Ralph Lauren. Preppy is orderliness without excessive severity, comfort with notes of aristocracy. It is associated with youth, tidiness and the measured, slightly nostalgic elegance of the campus.