Smart casual

Smart casual is a style that combines the ease of everyday dress with elements of the classic, creating a tidy yet relaxed look. It is 'clever' casual: dark-wash jeans or chinos paired with a blazer, neat knitwear, a shirt or an elegant blouse, loafers, Chelsea boots or stylish sneakers, and well-chosen accessories. Unlike purely casual, smart casual always carries one or two 'elevating' accents — a structured jacket, quality footwear or an expressive detail — that lift the look a notch. The dress code arose from the need to look appropriate where a formal suit is excessive but ordinary jeans and a T-shirt fall short: at informal meetings, dinners and cultural events. Smart casual is valued for its flexibility and modernity — it grants freedom of self-expression while preserving restrained taste and a sense of style.