BOHO
Boho (bohemian style) is a free, romantically wandering style that combines ethnic motifs, natural fabrics, layering, fringe, embroidery and lace into an effortless, 'gathered-in-travels' look. The name comes from 'bohemia' — free artists and travellers — and the aesthetic draws on the hippies of the 1960s–70s, Roma, Eastern and folk traditions. Boho loves linen, suede, long skirts, wide sleeves, large jewellery and a warm earthy palette. It is a style about freedom, creativity and a connection to nature that deliberately avoids strict rules and glossy perfection. Ukrainian embroidery and authentic fabrics fit organically into boho, so this style is close to our culture of folk decoration.
Boho (from French «bohémien» — gypsy, traveler) is a style born in the artistic circles of late 19th-century Paris and reborn in 1960s fashion as a symbol of freedom and anti-conformism. In contemporary Ukrainian interpretation, boho organically merges with traditional embroidery, mereshka lace, and weaving.
Key boho elements: natural fabrics (linen, cotton, silk), multi-layered ensembles, ethnic prints, fringe, lace, weaving, jewelry from natural materials. Ukrainian designers — Forma, Gunia Project, Etnodim — reimagine boho through the lens of Hutsul and Polissia traditions, creating silhouettes that combine global trends with local soul.
